Leading MTSP Shares How Businesses
Can Gain a Competitive Advantage
with AI
CONCORD, CA –
ATS Communications a leading
managed technology services
provider (MTSP) is preparing
organizations to leverage artificial
intelligence (AI) to reshape their
businesses. With many businesses
looking for cost-effective ways to
increase productivity AI has
emerged as an obvious solution.
The driving factor behind this
growth in interest is that AI is
poised to revolutionize virtually
every single industry because the
applications it promises are
endless. ATS Communications is
leading small to mid-sized
businesses (SMBs) through this
technological terrain by teaching
them how they can take advantage
of this disruptive new technology
to gain a sustainable competitive
advantage and increased
profitability over the long-run.
“We’re seeing an explosion in
AI,” stated Sanford Gladding,
President of ATS Communications.
“AI is becoming ubiquitous and
while many of its applications are
behind the scenes, AI is now a
fundamental aspect of all
infrastructure. Whether companies
realize it or not, their core
technology will be running on AI
very soon, which ultimately means
that their businesses will be
powered by AI, too.”
The most obvious reason
businesses are exploring AI is
because it eliminates the mundane
aspects of business, the parts which
employees don’t enjoy doing
because they don’t require very
much creativity. With AI finding
ways to eliminate minutia,
employees are much more likely to
be more creatively engaged with
their work, which makes them
more fulfilled, motivated and
productive. AI is helping to free
workers from lower-level tasks
which can be automated so they
can focus on higher-priority, more
strategic objectives that actually
contribute more significantly to the
organization’s bottom-line.
Another reason that AI is
booming is because it gives teams
access to better information, which
means that staff with AI, can make
smarter decisions than staff without
AI. One common application is
AI’s ability to intelligently collect
customer data. Social media
platforms are a prime example of
this, which explains why data has
become one of the most valuable
resources in the world. With AI
powering data collection,
companies can answer the broader
question, “What is our customer
data telling us about where we need
to drive the company in the
future?” When SMBs are armed
with higher caliber information, it
becomes extremely hard for
outdated businesses to compete,
especially at scale.
Another big application for AI
is in marketing. Organizations have
already started to incorporate AI
into their marketing campaigns
because it allows you to hyper-personalize marketing material,
down to the specific interests,
behaviors, and attitudes of each
individual interacting with your
business. When sales reps are
equipped with such highly
individualized information, not
only are prospects they speak with
more highly qualified from the
outset, but the hyper-personalization results in deeper
rapport, higher closing rates, faster
sales cycles, and accelerated
growth. SMBs are turning to AI
because they can no longer afford
to allow sales reps to waste their
time on unqualified prospects, or
with those who have a low
likelihood of purchasing, when
there’s no need to do so.
AI is also streamlining
collaboration via data sharing
through the cloud. Have you ever
noticed how big innovations
happen when people from different
departments finally start talking to
each other? When team members
are isolated in separate
departments, innovation is
constrained simply because ideas
cannot be cross-pollinated. AI-based software services, like
Microsoft Azure have made cloud
insights available across the entire
company, so spontaneous
innovation happens faster than ever
before. When an organization can
collaborate more efficiently the
speed of innovation increases,
which leads to faster deployment of
new products and services, which
ultimately yields more profits.
Another reason that
organizations are turning to AI is
because it dramatically reduces the
problem of “human error.” With
about 75% of cyber security
breaches being caused by phishing
emails that employees accidentally
click, AI-powered solutions can
pre-filter dangerous emails,
messages, and notifications making
it impossible for employees to
make unnecessary mistakes in the
first place. For example, in the case
of a suspicious email, sent from an
unsecured email address from
someone you’ve never interacted
with before, it can automatically be
marked for deletion before the
employee gets a chance to review
it. This prevents dangerous
messages from ever appearing in
your employee’s inbox. This is just
one application of “Human Error
Elimination”. Imagine what human
error elimination applications can
be developed to create “peace of
mind” for business owners in any
industry.
“ATS Communications is
educating businesses in each one of
these AI applications because of
the profound scale of impact that it
will have on virtually every
industry and more importantly,
because it is a golden opportunity
to secure a huge competitive
advantage, especially for the early
adopters,” added Mr. Gladding.
“SMBs that embrace AI early-on
and learn how to incorporate its
power into their organizations
quickly, will soon outpace their
competitors.”
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